Mr. Kelly Choo is driven by his passion about social media and its impact on how it affects brands and the everyday user on the Internet. His interest in technology and utilizing it for marketing and branding purposes has lead him to be constantly on the cutting edge of matching business needs with Internet innovation.
Kelly first dabbled into the early forms of Internet interactions and commerce through his Diploma from Ngee Ann Polytechnic and an Honors Degree in Computing (e-Commerce) with a minor in Techno-preneurship from the National University of Singapore (NUS).
He was previously involved in co-teaching the 1st Asian Facebook application development course and came from a computer security role in the Singapore Armed Forces. He also worked in the US as an IT consultant while studying in UPenn/Wharton. In his undergraduate years, he was involved with launching two start-ups and now advising a few more.
His role in Brandtology is to ensure that the company’s products and services give customers and partners the most value possible and to foster mutually beneficial partnerships with people and organizations globally. He has worked with brands such as Microsoft, RIM, P&G, Unilever, OCBC, various government ministries, etc. and a number of the global marketing, PR, digital and research agencies as partners.
He has spoken in the iGov Global Exchange, Cornell-Nanyang Institute of Hospitality Management conference, Strategic Online PR & Media Relations Asia, Asia Business Forum Seminars, Clients’ and Agencies’ regional training sessions, as well as in various Universities and Polytechnics, etc.